Brands and retailers of all sizes are trying to strike the balance between customer acquisition and retention. As the ecommerce competition grows more fierce, the overall cost per acquisition continues to climb. So, how are savvy marketing teams keeping pace? During this session, we have a candid conversation about how marketing teams are:
• Adapting their marketing mix and overall investments to keep pace with consumer needs and competitive pressures;
• Focusing on measurement and attribution to constantly prove the value of their activities across all channels; and
• The marketing trends they believe will lead in 2022 and beyond, and which they believe will fall by the wayside.