Growth Marketing Panel: New Priorities and Investments for Acquisition and Retention - Retail Innovation Conference & Expo

Growth Marketing Panel: New Priorities and Investments for Acquisition and Retention

May 11
11:30 am – 12:00 pm CT
Jann Parish
Jann Parish
Francesca's
Brendan Witcher
Brendan Witcher (moderator)
Forrester Research
Erika Silberstein
Erika Silberstein
Wine Enthusiast Companies
Lyn Kenady
Lyn Kenady
mDesign

Brands and retailers of all sizes are trying to strike the balance between customer acquisition and retention. As the ecommerce competition grows more fierce, the overall cost per acquisition continues to climb. So, how are savvy marketing teams keeping pace? During this session, we have a candid conversation about how marketing teams are:

• Adapting their marketing mix and overall investments to keep pace with consumer needs and competitive pressures;
• Focusing on measurement and attribution to constantly prove the value of their activities across all channels; and
• The marketing trends they believe will lead in 2022 and beyond, and which they believe will fall by the wayside.

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