With more customers online and the looming deprecation of third-party cookies, retailers are more “in the driver’s seat” than ever before with data. But how do you use that data in your own campaigns, or in campaigns on third-party sites? This session will review how you can identify key segments of your customers and find opportunity in the intersection of segments to create deeply targeted messaging. In this session, you will learn:
- How to identify your segments;
- Key criteria for defining segments;
- How to use segments in campaigns; and
- How to continually evaluate your segmentation.
