Fail Fast Forward: How To Create A Culture Of Testing And Learning

October 13
3:00 pm – 3:30 pm ET
Shannon Symalla
Shannon Symalla
Party City Corporation
Julie Roehm
Julie Roehm
Party City Corporation

Propelling speed to market requires agility, smart risk taking and organizational acceptance that not having all the answers is ok. Retailers who adopt this test and learn approach can quickly introduce new customer experiences, adapt to changing consumer behaviors, and deliver rapid sales results while refining and optimizing along the way. Learn from a retailer who has successfully applied this approach to launch curbside pick-up, same-day delivery, contactless checkout, product assortments, new user experiences, communication channels and affiliate programs. Join this session to learn how creating a culture willing to fail fast forward can deliver early results while setting retailers up for long term success.

Learning Objectives:

  • Describe the key components for success in any test and learn deployment model.
  • Refine a planning model for identifying trade-offs, reducing risk, and securing stakeholder buy in.
  • Identify at least one to two opportunities to consider a test and learn approach within own retail organization.

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