Cannabis and CBD account for a small yet growing market in the retail world. Brands in this category also represent some of the most innovative thinkers in experience design. Given the highly technical and personal nature of these purchases, brands must carefully blend brand storytelling, associate expertise and highly immersive experiences that drive customer engagement and loyalty. During this fireside chat, Daniel Firtel of TRP will reveal how the company is:
• Evolving into a multi-brand, largely brick-and-mortar business;
• Combining high-touch service with cutting-edge technology to support consumers across locations; and
• Navigating regulatory shifts by embracing digital and last mile innovation that helps drive brand awareness and increase foot traffic.
