The rapid evolution of ecommerce has created entirely new growth opportunities for retail businesses of all sizes. Live shopping, social media, marketplaces and even the metaverse have created new venues to drive consumer engagement and activation, and the ever-presence of mobile has made commerce ever-present and embedded into our lives. During this thought-provoking panel, senior leaders representing fast-growing tech companies and established brands will discuss:
- New channels shaping organizational investments and priorities;
- Approaches to global growth, and which cannels and tactics are taking precedence; and
- The rise of new roles and teams to support more seamless customer experiences.
