Enabling Micro-Fulfillment with Real-Time Store-Level Product Data - Retail Innovation Conference & Expo

Enabling Micro-Fulfillment with Real-Time Store-Level Product Data

May 12
2:15 pm – 2:45 pm CT
Mike Massey
Mike Massey
Roger Gierhart
Roger Gierhart
Trek Bicycle Corporation


The terms BOPIS and Curbside are not new but addressing the challenges of implementing these vital services while maintaining a profitable bottom line must be a key priority among today’s omnichannel retailers. Successful programs start with real-time, store-level product data, which will help determine the right inventory to have on hand to fulfill BOPIS and Curbside orders, in addition to everyday sales from in-store shoppers. Join this session to hear how Trek and Locally work together to connect the online-to-offline journey. They will also discuss:

  • Best practices for using local store inventory to drive market share along with dealer and shopper affinity;
  • Lessons learned to successfully implement a seamless path-to-purchase experience; and
  • How to blend online & offline data to deliver a unified ‘one sales channel’ concept.

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