Embracing Agile Retail And Data-Driven Store Experience Design

October 14
1:00 pm – 1:30 pm ET
Kambiz Hemati
American Eagle Outfitters
Melissa Gonzalez
Moderator: Melissa Gonzalez
Lionesque Group
Doug Atchison

With COVID-19 accelerating the ever-changing nature of consumer behaviors, and consumers increasingly adopting technologies that enable self-guided exploration and check-out, store digitization has become more prevalent in the physical retail environment. To be successful in the new norm, brands and retailers will need to prioritize agile design thinking. Agility will no longer be limited to modular fixtures, but rather a holistic investment and internal cultural commitment. Join this session to learn how you can:  

  • Accommodate a choose-your-own-adventure approach to store experience;  
  • Implement a fluid store design framework grounded in a flexible foundation; and 
  • Collect and analyze data from myriad sources to power better decision-making.  

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