B2B marketers are just as focused on share-of-wallet as B2C customers, but what is the best marketing strategy? It’s personalized omnichannel marketing. In this session dotdigital will share insights into the 5 pillars of B2B Lifecycle Marketing to help businesses optimize data and boost revenue. Attendees will find out how to:
- Capture valuable data;
- Personalize marketing content;
- Construct relevant messages;
- Amplify audience reach; and
- Refine, re-do and restart.