E-Commerce For B2B: As Easy As 1, 2, 3… (4, 5)

October 13
2:30 pm – 3:00 pm ET
Clare Walker
dotdigital


B2B marketers are just as focused on share-of-wallet as B2C customers, but what is the best marketing strategy? It’s personalized omnichannel marketing.  In this session dotdigital will share insights into the 5 pillars of B2B Lifecycle Marketing to help businesses optimize data and boost revenue. Attendees will find out how to: 

  • Capture valuable data; 
  • Personalize marketing content; 
  • Construct relevant messages; 
  • Amplify audience reach; and 
  • Refine, re-do and restart. 

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