Voice is exciting, voice is powerful, voice is useless if shoppers can’t use it to achieve their goals. Adding a mic to your mobile app doesn’t bring you into the 2020s, letting users do what they want through voice does. In this talk, we’ll look at how search, personalization, and the right combination of tech and user experience can rescue poor voice experiences and make retail better in a COVID age.
- Stop thinking of voice as a platform: Alexa, Siri, and Assistant are great but you can use voice to enhance what you’ve already got.
- Customers just want to do a task quickly; search can cut down steps to completion and increasing conversion rate.
- Voice search doesn’t have to be hard, but it does need to account for the fact that the request is more than just what people say; use personalization, location, and context to enhance the experience.