It’s no longer about physical first, or digital first, it’s all about people and community first. That’s why Coach is going all-in on embracing new technology and design concepts that spark interaction and engagement in stores. During this session, Giovanni Zaccariello, SVP of Global Visual Experience for Coach, will share his vision for the brand and why he believes community, entertainment and immersive experiences will continue to be at the heart of retail. He will:
- Provide examples of local-global experiences anchored in storytelling;
- Discuss how to develop experience-led designs and creatives;
- Offer best practices for implementing localized initiatives; and
- Explore the power of digital integration in brick-and-mortar experiences.