Converting Relevant Moments Into Business Strategies…Quickly

October 14
3:00 pm – 3:30 pm ET
Heidi Zak
Moderator: Poonam Goyal
Bloomberg Intelligence

Retailers can no longer wait to react when a crisis strikes, whether it’s a health crisis, social injustice or political backlash. And all types of retail companies must learn how to react quickly, including traditional brick-and-mortar operations as well as more agile e-Commerce players.  

In this session, ThirdLove CEO Heidi Zak will talk about how she led her organization through the pandemic, making quick decisions around inventory selection, pricing, marketing and more. Taking a “not afraid to try new things approach,” Zak and her team are surviving and thriving during and post-COVID-19. In response to social issues, as well as the pandemic, and to reflect the current customer mindset, find out how ThirdLove:  

  • Moved all video content creation in-house;  
  • Quickly adjusted all copy and content in under 2 [weeks]; and 
  • Reconfigured the delivery schedule for upcoming product deliveries.  

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