Conversion Rate Secrets Of High Performing Amazon Listings

The Amazon flywheel formula is fairly straightforward. Sessions + Conversion Rate = Sales. It’s easy to think the solution to more sales on Amazon is always…”more sessions.” This is where most businesses focus (especially mid-sized and large brands) and fail to maximize the conversion of existing traffic/shoppers. What can you do to create significant conversion rate lifts so Amazon continues to reward you with better rankings and more traffic? In this discussion, we will dig into the strategies used by real businesses, backed by case studies and real data.