Championing Brand Authenticity and Transparency: What Does It Really Mean Today? - Retail Innovation Conference & Expo

Championing Brand Authenticity and Transparency: What Does It Really Mean Today?

May 11
11:30 am – 12:00 pm CT
Erin Hochstein
Erin Hochstein
The House of LR&C
Vanessa Barboni Hallik
Vanessa Barboni Hallik
Another Tomorrow
Andrew Smith
Andrew Smith (moderator)
ThinkUncommon
Profile

Is your brand purpose clear to current and potential consumers? Do your values and priorities align with the issues that matter most to your consumers? Brand loyalty is in a constant state of flux, but more consumers say they will be loyal to brands that they think are authentic and align with their core beliefs.

Join this session to flesh out the definition of your brand’s identity and how to clearly communicate that identity to both internal and external consumers. Find out how to:
· Define and implement your brand purpose;
· Communicate brand authenticity to consumers;
· Include both internal employees and customers in brand authenticity communications; and
· Use technology to deliver on the brand authenticity promise.

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