Captive Economy: The Consumer Re-Awakening

October 13
3:30 pm – 4:00 pm ET
Ken Hughes
Consumer Behavioralist & International Keynote Speaker


What does our post COVID-19 consumer now value? How can we deliver on these values post sheltering/lock-down, and what do consumers want from ‘business as usual’? Will there ever be an ‘as usual’ again?  What will the next 6 weeks, 6 months and 2 years look like and what do we need to do now to prepare, survive and thrive? 

In this session Ken Hughes will address these questions and more, helping businesses leverage new consumer values to drive business success. 

Attendees will uncover learn how to: 

  • ‘Sell’ without selling; 
  • Embed new values into the product/service proposition; and 
  • Weave agility into business processes to be able to pivot when necessary. 

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