Building the Next Billion Dollar Ad Platform: Lessons from Retail Media Giants - Retail Innovation Conference & Expo

Building the Next Billion Dollar Ad Platform: Lessons from Retail Media Giants

May 10
4:00 pm – 4:50 pm CT
Alex Calic
Alex Calic
Kevel
Derek Houdyshell
Derek Houdyshell
Kevel
Profile

Profile

In 2021, Amazon’s retail media platform generated a cool $31 billion. Trading on their close merchant relationships, and the pandemic-accelerated shift to online shopping, Amazon charted the course other retail giants are keen to follow.

Retail media isn’t just a trend – it’s the future of advertising. With 60% of ad spend going digital by 2023, it’s time all retailers launched their own retail media platforms. In this workshop, you’ll learn:
• How to monetize your digital platform with retail media;
• How to use your brand’s first-party data to drive better results; and
• Why retail giants – like Walmart and Instacart – built their own retail media ad platforms instead of using an out-of-the-box solution.

You’ll walk away with the tools and know-how needed to launch the next billion dollar ad platform. Ready to get started?

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