Beyond Millennials: Using Buy Now, Pay Later's Growing Adoption to Attract New Customers - Retail Innovation Conference & Expo

Beyond Millennials: Using Buy Now, Pay Later’s Growing Adoption to Attract New Customers

May 12
12:15 pm – 12:45 pm CT
Kelly Campbell
Kelly Campbell
Amy Costigan
Amy Costigan
United Airlines


There’s no question about it; buy now, pay later is exploding. With a 192% forecasted growth of U.S. BNPL transaction volume within the next two years, this form of payment is the hot topic that everyone is talking about. How do these flexible payment options help increase sales and attract new customers in the retail space? Hear from industry experts on how to:

  • Leverage BNPL to attract a broad range of affluent shoppers, young and old;
  • Tap marketing campaigns and commerce experience to extend the reach and impact of BNPL; and
  • Embrace best practices for developing a shopper-focused plan that accelerates acquisition and revenue.

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