Digital channels have given brands the power to amplify their beliefs, values and products to more customers than ever before. But with that power comes great responsibility; responsibility to create content, products and experiences that are relevant, trustworthy and even innovative.
During this session, learn how the rules of storytelling have changed and how to:
• Maintain alignment between product, content and design to create a consistent brand vision and mission;
• Ensure consistency and credibility as the brand is amplified across multiple channels; and
• How to instill confidence at a time when consumers’ trust in businesses is at an all-time low.
