A New Framework for Brand Storytelling: Consistent, Contextual and Credible - Retail Innovation Conference & Expo

A New Framework for Brand Storytelling: Consistent, Contextual and Credible

May 11
3:30 pm – 4:00 pm CT
Matthew Herman
Matthew Herman
Boy Smells
bill cunningham
Bill Cunningham
JCPenney
Kristin Toth
Kristin Toth
Fernish
Tony Ward
Tony Ward (moderator)
EY

Digital channels have given brands the power to amplify their beliefs, values and products to more customers than ever before. But with that power comes great responsibility; responsibility to create content, products and experiences that are relevant, trustworthy and even innovative.

During this session, learn how the rules of storytelling have changed and how to:
• Maintain alignment between product, content and design to create a consistent brand vision and mission;
• Ensure consistency and credibility as the brand is amplified across multiple channels; and
• How to instill confidence at a time when consumers’ trust in businesses is at an all-time low.

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