December 2017 - Retail Innovation Conference & Expo

Exclusive Q&A: How 1-800-Flowers.com Is Gearing Up To Be The ‘Go To’ Gifting Solution

1-800-Flowers.com aims to be the “easiest go-to solution for all gifting needs” across its many brands, which include Harry & David, The Popcorn Factory, 1-800-Baskets.com and Simply Chocolate. It’s a high-stakes goal, but the 41-year-old brand is gearing up by enhancing its web site; deepening its work with new platforms such as Google Assistant; and […]

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