Whether you call it touchless retail or contactless commerce, you may be thinking of ways to minimize the human touch in your stores. Sure, it may seem challenging, especially if product exploration is a big part of your store experience strategy.
Look at Verizon as an example: to research and compare device effectively, consumers need to test-drive the tech. However, in the age of COVID, many are trying to avoid touching products at all costs. Retailers, as a result, are revamping their store design concepts to prioritize shopper health, safety and convenience.
During her upcoming session in the Touchless Retail track at the Retail Innovation Conference, Allison McKaney, who is a product manager on the Retail Experience Team at Verizon, will share details into how the company is re-inventing the store experience with new touchless, digitally driven initiatives.
While Verizon’s touchless strategy includes some of the tried-and-true elements, including curbside payment and touchless payment via kiosk, McKaney will also share some new, interesting elements that play into the Verizon customer journey, including video customer support and mobile app check-in and check-out. If your brand emphasizes high-touch service, this model could be invaluable inspiration.
Do you want to get all the details from McKaney and learn what you can apply in your business? There’s still time to register for the all-virtual Retail Innovation Conference. This deep-dive discussion is only available to All-Access Pass holders, register now to gain access to 50+ sessions and get a $195 rollover toward our in-person event in 2021.
